The watercolor logo is now a demandable logotype all over the world. This trending logo design is famous huge for a particular brand identity. So, people with specific businesses mostly love this logo. This appealing logo is suitable for soft, natural, romantic lifestyles and other feminine types’ brand identities.

What is a watercolor logo?

A watercolor logo is a category of logo design. A watercolor splash is used as the background to make this logo. Besides, it contains typography and graphic elements that can be shaped with watercolor or created using brush strokes.

However, this logotype is not for all types of uses. It is not for all kinds of companies. This is best for the specific type of personal business. For example, using this logo for a software company is not good.

You can find a particular and beautiful brand identity from such a type of logo.

Watercolor and brand identity

When you create a logo using watercolor, the splashes must work harmoniously in the logo with other elements that it contains. So, do not blend the background with other ingredients. We know that a logo must be recognizable easily and instantly. Keep the logo elements in front of the background so they can be visible properly.

Besides, it would be best if you made the combination of watercolor splashes and elements in such as way that they present cursive typography or other watercolor elements like flowers. But remember that the elements you use are related to the brand identity and show it.

Another critical issue is contrast. Good contrast makes your logo memorable and attractive to people. When you can mix the logo with modernism, it will bring outstanding results.

Be careful about the font that you are going to use. You know that a logo tells a story. So, make a proper combination of your brush strokes with solid elements and let your logo show a depth sense and correct dimensionality.

How to use watercolor in a logo?

To make a logo using water-color, you cannot make it in all types of contexts. You can make a grayscale, colorful or black-white logo. However, for your logo, make sure that your logo is good enough without a watercolor element. It is possible that all the elements of the logo are not shown on stationary and business cards. But you can work for these things.

So, you can also use some non-watercolor elements to make your logo depending on for which purpose the logo is. Typographic elements or any other elements necessary to make a brand identity can be used to make your logo. But it is important to use watercolor background.

You can use the watercolor background so that you can remove it when you want. So, it seems that you can make two logo concepts that mean watercolor and non-watercolors. But as a traditional element, watercolor makes a logo more authentic. It also gives a depth sense of the logo. But you have to use watercolor correctly in the logo. For this, people love this logo.

Finally, I can say that when you make a logo with watercolor, do not treat it as a logo. Just complete the right combination of color and text. You may enjoy playing with watercolor. It will be an excellent experience for you when you become an expert on this type of logo. Besides, it is not a good idea to take the help of a free watercolor logo maker online.

Why you use watercolor to make a logo?

Watercolor has its beauty and demand, from making rough as kids to creating a perfect design. But nowadays, designers use watercolor in every graphic design category, from text to illustration. Now a logo with watercolor is trendy. This logo looks like watercolor paints. Let’s see why this type of logo is trendy.

Watercolor effect

When you end your logo with watercolor effects, it looks like a fantastic blend of colors, like an attractive background that improves the total look of the logo. Watercolor not only makes the design appealing to people’s eyes, but it also carries deeper meaning to the logo. Your idea will reflect through the watery base.

A handmade feeling

You do not use a natural brush or watercolor to make a logo. But doing watercolor digitally also provides you same feeling with a similar appearance. It brings a different impression of the logo from many digital logos. Their subtle dissimilarity is that the logo color is not locked up within its lines. The unique texture, color, etc., give the logo a beautiful, memorable look.

Watercolor makes your branding impressive.

A logo using watercolor is an excellent choice for a personal business or branding. Watercolor always has unique effects on anything, such as a painting, an image, or anything. It is also true for a logo. With two right combinations of watercolor on a logos, you can bring the logo to a special and impressive one. It quickly draws the attention of the people. If you can get your words into the watercolor, it affects branding. The logo with watercolor presents soft, friendly, and authentic vibes.

Using watercolor in logo express creativity in branding

When you use this logo in corporate identity, it brings a unique impression to it. So, your corporate identity seems genuine to the target market. But this logotype is not for all types of brands and corporate identities. But it is incredibly used among some top corporations and brands that represent their identity through the watercolor logo in the marketplace.

These logos are suitable for the industries such as fashion, blog, interior, organic foods, sports labels, photography, and many more.

How to design a logo with watercolor

It is possible to design an impressive logo using watercolors. But it is not a piece of cake. To do this, you must learn the right combination of color, elements, and other matters. However, to make a perfect watercolor logo, follow our tips.

Learn right combination

For an appealing logo, choose the best color and make the right combination. Do not choose random colors that cannot serve the logo’s purpose. So, pick the right color so that it makes a great combination with the background.

You can use shades of one color. Besides, you can choose the colors that go with each other such as black-red, blue-purple, etc. Try to use the color of a similar tone. The different colors will appear boldly in the logo if you use a darker background. So, other people will put their attention directly to the text.

Do not use more than three colors in watercolor logo

If you overload the logo with colors, it will not be a good presentation. More than three colors can confuse your consumers. It is better to use two colors. So, apply this rule to your standard watercolor logo. A survey on the logos of 500 companies shows that 37% of company logos come with one color, 43% have two and 14% have three colors, and 5% use more colors. So, think about it and consider it an essential factor for your logo.

Do not show perfection on the logo.

As logo with watercolor combination seems handmade and natural-looking, it would be best to leave some imperfections on it to bring a natural and hand-drawn feel. You can use a sloppy tone, replicating something like hand dawn or handwriting.

Use bright & light colors.

Using light watercolor background brings an open impression to the logos and gives the consumers an extra impression. The minimalistic approach catches people’s attention. It also reduces confusion. Besides, overlapping two lighter colors can make a visual 3D effect and make the logo impressive.

Wonderfully use watercolors

Watercolor brings a light feeling and is also friendly. So, create a watercolor logo design to get some advantages of your branding. But always keep the design simple.

Be creative to make logo using watercolor

Watercolors unlock a creative world in front of you. When you are going to design a logo for a targeted market, you must have to be creative with colors. Create your own unique design. Your design will describe your brand briefly.

Design an ideal logo

It says that a picture tells more than a thousand words. The impression is the most important thing for a logo. A logo visually tells the story of the brand. So, you cannot choose some text or an image as a logo. You need an expert to create your logo as a unique one and masterpiece.

Nowadays, many websites or designers are providing the service of watercolor logos and other types of logos. Then, we are also here to provide you best logo design like them, and we are also here to provide you best logo design for your business or brand.

Logo trends for watercolor

Watercolor has a history of hundreds of years. From preschool children to an artist, all love watercolor. An artist uses watercolor to create a masterpiece. So, watercolor is a timeless classic. But if you notice the trends, you may find that watercolor design is the hottest trend nowadays. From illustration to text effect and logo, everything is trendy for watercolors.

You know from the previous discussion how watercolor impacts the audience.

For the logo, the trend of watercolor accents. You can use watercolor as a text effect or as other graphic parts. But it is best to use watercolor for a logo design to bring a handmade feeling. So, you can consider logo design as a versatile trend right now.

When you use your corporate identity in most of your social media and other media platforms, the watercolor logo will present the face of your business. So, it must be an easy, catchy, and genuine one that works as a symbol of what consumers expect from your brand or business.

If you are not a designer, then you should contact an expert designer to generate the best watercolor logo ideas or for your brand identity package. The package may contain a logo, email signatures, letterhead, identity card, and other stationery.

This all design are my own creation. For any design project feel free to contact with me, thank you.